Bringing profound fun and comfort to the world through “Feel Good Revolution” 2010
Kuwait, March 2010 – Crocs, Inc (NASDAQ:CROX), a leading designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand, announced “Feel Good Revolution” as its new overall marketing theme in Asia for 2010. The theme’s three words reflect Crocs’ standing with consumers all over the World as a comfortable, positive, and innovative brand.
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The “Feel Good Revolution” message invites customers to experience the comfort that is part of every pair of Crocs. The Company’s proprietary Croslite™ material combined with great product designs make wearing Crocs a pleasure. The good feeling doesn’t stop there, as Crocs is committed to activities that interest and involve consumers in the development of the brand, and benefit the local communities in which it operates around the world.
Crocs revolutionized the footwear industry with its original footwear products, and it continues to excel in developing and delivering innovative footwear and related products that provide exceptional value to consumers.
“Feel Good Revolution” is therefore a fitting theme under which Crocs will introduce a record number of outstanding new products in 2010.
Crocs has also developed a distinctive visual theme to present the “Feel Good Revolution” message. The new “Feel Good Revolution” imagery involves a happy Crocs customer in the foreground, with a surprising or unexpected relationship to what is happening in the background.
This unique visual style is designed to remind consumers about the fun, active lifestyle that is theirs through association with the Crocs brand. The new images are also consistent with Crocs’ “a shoe for every you” theme, celebrating the availability of new Crocs styles that are perfect for every style, every occasion, and everybody.
Look for the new “Feel Good Revolution” theme and imagery in wherever Crocs are sold at retail and on the Web.
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